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ePrice

INTRODUCTION

ePrice the first Italian e-Commerce operator with a great competence and experience in the sale of high-tech products and household appliances, aimed control the commercial chain, in terms of marginality, given the dynamic conditions of purchase and sale on the online market.

ANALYSIS

Objective

The company expressed the need to activate a system capable of guaranteeing: the automatic and daily distribution to commercial users of the margin information by category and Sales Site, with the typical characterizations of the online "sales showcase" a high precision in the margin calculation on sales linking each customer delivery to the specific purchase cost, exploiting the product traceability mechanism a uniform representation of sales for both physical products and for "intangible" products (guarantees, subscriptions, etc.) the completion of the commercial marginality, with a first level of logistical costs linked to transport, estimating their impact on the basis of the product's characteristics and distribution to the consumer the isolation, in the formation of margin on sales, of the impact of discounts linked to online promotional campaigns, which are the responsibility of marketing and do not fall within the sphere of influence of buyers.

Solution

In order to achieve these objectives, the solution of "Commercial Profitability" * of Suite E3 was adopted, which allowed: to collect on a unique data base* the data of active and passive goods handling * assimilate the sales of virtual products to those of physical products, generating a buying and selling movement, with characterization of marginality complete the master data of products, through a categorisation more attentive to the needs of segmentation of the online market of "technology" calculate the specific cost for each sale by intercepting the condition of cost on the supplier order, through the receipt of the article to which one goes back using the label that uniquely identifies the piece highlight the movements of "reverse logistics", such as returns for withdrawal, breakdowns and repairs, which in the hi-tech market assume a particular importance and risk weakening the structure of the company's income statement and category; in this sense, work has been carried out to overhaul and better subdivision of the logistical handling causes with the warehouse personnel Introduce, albeit as an estimate, the impact of transport costs per piece sold, based on algorithmic rules with reference to standard tariffs of logistics operators

IMPROVEMENT

Result

Through the Suite E3, ePrice - which has recently adopted SAP as part of the listing process - has centralized all data on orders and movements of purchases, stocks and sales per transaction on a single control system with a 4-year view. The aim is to monitor the trend of turnover, category margins and seniority of the stock, with automatic sending at 06.00 a. m. every morning (including Saturday and Sunday) of a complete set of reports to key figures in the commercial area, controllers, analysts and top management. Visions have been made at different levels, more detailed and segmented by area of competence for operational functions and more concise for management personnel, with the logic of the "Commercial Dashboard", which allows one to have in a single folder book the main information needed for a specific field of work. In addition, with the web portal E3 BPM, data navigation is available for specific analysis and in-depth analysis, typically carried out by marketing analysts and process controllers..

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